Image via Negin Mirsalehi
In today’s digital age, influencers are a dime a dozen, enthralling audiences with exquisite aesthetics and immaculate style. Despite their surge in popularity, some of these influencers have transitioned into the business sector, using their influence to build their own powerful brands. Join us as we examine some of our favorite influencers who have ventured into business and the amazing things they have developed.
Negin Mirsalehi: Gisou – Empowering Haircare
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Through her fashion, beauty, and lifestyle content, Negin Mirsalehi has won the hearts of her followers with her gorgeous wavy hair. With a family background in beekeeping that dates back six generations, it was no surprise that Negin launched Gisou, a honey-infused haircare brand, in 2015. Gisou stands out for its innovative use of honey, renowned for its nourishing and moisturizing qualities. The brand has since expanded to face and body collections.
Our Pick: Gisou Honey-Infused Hair Oil ($87, shop here)
Jess Hunt: REFY – Simplified Beauty
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With her beauty brand REFY, influencer Jess Hunt has distinguished herself as a leading entrepreneur influencer. Beauty lovers are rushing to the checkout page after discovering the variety of lip glosses, highlighters, bronzers, and brow-shaping products that promote a streamlined beauty regimen.
Our Pick: REFY Face & Body Set ($170, shop here)
Matilda Djerf: Djerf Avenue – Easy Style
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Matilda Djerf captures her audience with her unique style, distinguished by muted tones and vintage-inspired outfits. Her brand, Djerf Avenue, offers fashion, accessories, swimwear, and homeware items that capture her ageless taste, allowing you to emulate her looks. She has also launched Re-sell Djerf Avenue, where customers can buy and sell pre-loved Djerf Avenue pieces.
Our Pick: Djerf Avenue Daily Swimsuit Fruit Swimsuit ($107, shop here)
Jen Atkin: OUAI – Celebrity Haircare
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Jen Atkin is to blame if you’ve ever envied the hair of stars like Kendall Jenner, Hailey Bieber, and Dua Lipa. The famous hairstylist has created looks for some of the greatest names in the industry. Now, you can achieve red carpet-worthy hair thanks to her company OUAI, which offers an extensive selection of hair products, body collections, fragrances, and more.
Our Pick: OUAI Leave-In Conditioner ($30, shop here)
Allegra Shaw: Uncle Studios – Edgy Fashion and Designs
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Influencer Allegra Shaw offers stylish looks and creations that are sure to spark your imagination. Through Uncle Studios, she has made her love of fashion a business with her partner Shirin Soltani. The sustainable brand offers a variety of edgy yet understated designs.
Our Pick: Uncle Studios the Dinner Dress ($238, shop here)
Patrick Ta: Patrick Ta Beauty – The Power of Makeup
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Patrick Ta is the makeup artist behind numerous celebrities, including Hailee Steinfeld and Camilla Cabello. He created Patrick Ta Beauty, which offers a range of products that help you highlight your natural qualities and make you feel like a movie star.
Our Pick: Patrick Ta Major Sculpt Creme Contour & Powder Bronzer Duo ($40, shop here)