Good American, a jean company launched by Khloe Kardashian and Emma Grede centers on creating flattering denim for women who don’t fit into conventional sizes.
While the company has done an excellent job broadening the spectrum of jeans offered to women, they found that most of their returns happened in sizes 14 – 16 than in any other size category.
With a little investigation, they discovered something many jean companies have probably never thought of…
The jean pattern switches from straight to curvy right at that point. And this so happens to be the point where body type changes.
So instead of an abrupt change, there needed to be a bridge cut for women who fit in this category.
Thus, the size 15 jean was born, which will include a range of styles from straight to flare legged for customers with this body type.
Prices range from $159 to $169 and will launch this week.