Jennifer Lopez Launches Her New Beauty Line

Image via Sephora JLo Beauty

Jennifer Lopez is one of those women who somehow looks better as she ages. Is the clock working backwards for her? Or does it have something to do with her new line – JLo Beauty?

I remember reading an article years ago talking about how she smothers tubs of La Mer, a high-priced luxury skincare line, all over her body. Well, not all of us have that kind of money to drop on a face and body cream. So move over La Mer, JLo Beauty is here.

About the Brand

Jennifer says their tagline is “beauty has no expiration date,” which is fitting for this ageless woman who just reached 50—but has the skin of a 20-year-old. She says, “the goal was to create luxurious but accessible skincare you can afford to use daily and products that follow you through life.” Starting her own skincare line has been a dream of JLo’s for the past 20 years, as skincare is a topic many people ask her about.

What’s the JLo Routine?

The JLo Beauty line consists of a gel cleanser, a wrinkle-fighting serum, an SPF 30 day cream, a highlighting primer, an eye cream, a night cream, and a sheet mask. You can also get the line’s two hero products (the serum and the cream) as a high-powered set. The secret? A specially-formulated, antioxidant-rich olive complex. The products are free of skincare baddies: parabens, phthalates, mineral oil, and dyes. They’re also Leaping Bunny certified, meaning that they’re cruelty-free (no animal testing).

Jennifer has shown off some of the products on her Instagram as of late. She posted an IGTV video showing her post-mask glow. She claims her sheet mask will be the “top-selling mask in the world” that’s “not messy.” She says it “took 10 years off of her face” and, while we can’t corroborate that, there wasn’t a wrinkle in sight. She also joked that it was so good that they should be charging $10,000 a piece. Thankfully, this mask is a lot more affordable, priced at 3 masks for $48. Shop the whole collection, here.

No Comments Yet

Leave a Reply

Your email address will not be published.