Where to Shop for the Best Underwear

If it’s uncomfortable, we’re not interested…and, yes, we’re talking about underwear. Thankfully, there are a ton of options available, so whether your idea of comfort is a thong or full booty coverage, we’ve got you, well, covered. Here are our favorite places to shop for undies.


ThirdLove doesn’t believe in women having to choose between sexy and comfortable, so just because you prefer a lacy brief, it doesn’t mean you should put up with scratchy or irritating fabric! ThirdLove’s underwear sits comfortably and moves with you. The brand also bundles its styles to save you money!


Aerie is the place to go if you’re looking to get a lot of bang for your buck. The deals are unmatched, so you can stock your underwear drawer full without hurting your bank account. We love that none of the photos on its website appear Photoshopped and that you can count on a ton of representation. Aerie also works closely with NEDA (National Eating Disorder Association), so you can feel good about shopping for the brand.


Everlane is known for its soft, breathable underwear made with Supima cotton grown in the United States and made in ethical factories. Everlane offers a variety of styles, but we are most impressed with its range of full-coverage options. If you’re not a full-coverage girl, it also has casual-yet-sexy takes on a thong and a hipster.


Don’t pretend you weren’t already stopping by Target for a latte and some seasonal candles. So why not check out the underwear options while you’re there? Target offers brands we know and love, plus in-house brands that are trendy and functional. Individual pairs start at just $2.50 and are available in sizes XS-4XL.

Hanky Panky

Calling all thong lovers! Hanky Panky is best known for its one-size-fits-most thongs, which are so popular that the company averages a sale every 10 seconds. Why not have a few pairs of undies you can slip on and feel comfortable in, no matter what.


If you’re more of a “barely there” kinda girl, then you have to try Skims underwear. The styles are lightweight, stretchy, and comfortable, and the seamless designs mean no bunching or digging. And we haven’t even gotten to the best part: Skims underwear is available in multiple styles and sizes (XXS-4XL) and comes in an inclusive range of nude colors.


Bombas underwear is comfortable and durable, but you can also feel good about supporting the company because for every pair of underwear it sells, it donates a pack to someone in need. We also love that its materials are responsibly sourced, and the products are guaranteed to last longer than competitors, which means less waste over time.


Last but certainly not least, Amazon offers the brands you love on the cheap! So whether you like Savage X Fenty or Calvin Klein, don’t sleep on Amazon and its notoriously good deals.

Where do you like to shop for underwear? Let us know in the comments below!


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