Instagram Loves These Fashions the Most

Global fashion platform Lyst found Gucci’s iconic Logo Belt drove more than half a million searches last year and topped the list of Instagram’s most wanted cult items. Lyst revealed the Top 10 searches in a recent report and found the hero belt consistently in demand.

In a comeback season for brands such as Fendi, Versace and Prada, Italy’s Gucci reigned as the most searched and shopped for label during three quarters of the year. Sales in the accessories category spurred the label’s success. The Off-White label took the lead in the third quarter, but Gucci rebounded to claim the title in the fourth.

More than six million shoppers searched for a Gucci bag, belt or shoe during the last three months of 2018.  These are the fashions that Instagram loved most, according to the Lyst Index.

1 Gucci Logo Belt, $450, Net-a-Porter

Gucci’s leather Belt was the most item consistently included in the Lyst Index hottest products ranking.

2 Off-White Industrial Belt, $150-$390, Saks Fifth Avenue

Designer Virgil Abloh’s signature accessory for the Off-White brand trended throughout the year in all colors.

3 Fendi Logo Emblazoned Tights, $230, Nordstrom

The sell-out was instantaneous worldwide when Kim Kardashian wore these tights emblazoned with the FF “Zucca” monogram in an Instagram post.

4 Ganni Pink Boiler Suit, $342, Farfetch

A pink button-down Ganni jumpsuit was favored by influencers last fall. This season, fashion girls are wearing theirs with turtlenecks.

5 Realisation Par Leopard Print Skirt, $180, Realisation Par

All the big influencers wore the Naomi skirt. The silky, slinky skirt sold out repeatedly online and spun off multiple leopard print midi skirts.

6 Jonathan Simkhai Laceup Jeans, $118, Saks Fifth Avenue

Jonathan Simkhai’s high-rise jeans were worn by Bella Hadid and became one of summer’s hottest products.

7 Chloé Horse-Print Suit

The velvet corduroy suit from creative director Natacha Ramsay-Levi propelled Chloé to fame and drove more than 30,000 views in February 2018. The sell-out suit inspired designers from Haim and Alexa Chung to Jeanette Friis Madsden and Leandra Medine.

8 Prada Socks, $170, Moda Operandi

The most viewed item in September were these Prada socks. Luxurious logo tube socks were largely trending.

9 Saint Laurent LouLou Sunglasses, $490, Neiman Marcus

Saint Laurent’s LouLou frames led the way as searches for heart-shaped sunnies increased 49 percent during the summer months.

10 Prada Flame Heels, $1,100, Modesens

After more than 45,000 views in August, the Prada flame heels sold out in minutes.

The Lyst fashion platform monitored spikes in search demand and online browsing of five million shoppers to rank the most wanted cult products of Instagram in 2018.

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