Celebrity Owned Brands That Are Worth Buying

From beauty, fashion, lifestyle, or even canned water (looking at you, Jason Momoa), it seems that every celebrity is releasing a brand of some kind. They don’t always come with an affordable price tag, either.

Do these celebrity brands offer something valuable? How do you know that you are buying a quality item and not just paying for a trendy product with a celebrity name attached to it? It can be hard to determine what is worth the hype and what isn’t. Lucky for you, we’re here to be the guinea pigs and sort out the duds from the must-haves. For the latter category, keep scrolling.

Fenty Beauty

Let’s be real. Rhianna shook the beauty industry with the launch of shade-inclusive Fenty Beauty in 2017. Her successful launch opened the door for other celebrity beauty brands to follow in her footsteps. Sure, Rihanna wasn’t the first star to launch a beauty brand, but her immediate success changed the way brands operated from that point on

We all remember the foundation shade range that broke the internet. Rhianna continues to innovate unique formulas and fun, user-friendly packaging. Her Matchstixs are the perfect cream products for contour, bronzer, shadow, or blush. Most of her products are versatile and meant for wherever. Since Rihanna’s initial launch, each drop brings new hero products, from her Stunna Lip Paints to her Cheeks Out Cream Blush.

Must-Try Products:

Pro-Filt’r Hydrating Longwear Foundation, $36 (click here)

Snap Shadows Mix & Match Eyeshadow Palette, $25 (click here)

Cheeks Out Freestyle Cream Blush, $20 (click here)


Kim Kardashian is no stranger to a business opportunity. From KKW Beauty to her mobile app game, we thought she had entered every market available. Until SKIMS. What makes SKIMS so different? It’s much more than just shape-wear. Kim’s curves are what she is known for, so it’s a no-brainer she created a line of shape-wear, underwear, and lingerie.

Kim’s SKIMS collections are unique, cool, comfortable, and practical. Each line is available in flattering neutral colors and sizes from XXS-4X. Beyond her shape-wear, she offers the best everyday underwear that will work under any outfit.

Must-Try Products:

Fits Everybody Triangle Bralette, $32 (click here)

Cotton Rib Tank, $34 (click here)

Essential Crew Neck Long Sleeve Bodysuit, $78 (click here)

Rare Beauty

Selena Gomez is the newest celeb to the beauty game. Her cosmetic line, Rare Beauty, launched just last year. Exclusively at Sephora, Rare Beauty feels heavily influenced by Gen Z. You will notice her products are made to enhance your natural beauty, not to cover anything up.

This packaging feels luxurious for a medium-range price point. The majority of her products are in a liquid or cream formula for exceptional performance and that natural, healthy glow we all crave.

Must-Try Products:

Stay Vulnerable Liquid Eyeshadow, $20 (click here)

Stay Vulnerable Melting Cream Blush, $21 (click here)

Liquid Touch Weightless Foundation, $29 (click here)

Honest Beauty

A celeb skincare brand formulated with great ingredients at an affordable price point? We all need to thank Jessica Alba for designing Honest Beauty around beneficial ingredients. We can tell Jessica is genuine.

Honest also makes clean baby products and cleaning supplies for around the house. Honest’s philosophy is to take note of what your body is absorbing. That means everything from your cleaning products to baby products and beauty products. Honest has you covered for whatever your family needs.

Must-Try Products:

Everything Primer – Glow, $21.99 (click here)

Gentle Gel Cleanser, $12.99 (click here)

Hydrogel Cream, $19.99 (click here)


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