‘60s Glamour Inspires Goop x Lilly Pulitzer Collection

Gwyneth Paltrow’s lifestyle brand Goop and Lilly Pulitzer are combining forces to present a capsule summertime collection inspired by the glamour of the 1960s. The collaboration blends Goop minimalism and Lilly Pulitzer roots in Palm Beach preppy to introduce a summer-ready wardrobe in pink and white.

The “Kiss Kiss” floral pattern wardrobe evokes elegant socialites and glamorous jet-setters celebrated in the vintage photographs of Slim Aarons. “The opportunity to reinvent the aesthetic has been a lot of fun,” said Paltrow in a statement.

These pieces will take you from work to weekend, backyard BBQ to beach wedding, and make summer living as easy as a Palm Beach breeze. A mini dress, maxi dress, floor-length skirt, blouse and tote bag are featured.

The collection is available in the Goop and Lilly Pulitzer retail stores and is sold online at goop.com and lillypulitzer.com. Prices range from $88 to $398.

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