Pantone Color of the Year: Fashion Inspiration

The 2023 Pantone Color of the Year, Viva Magenta, is a gorgeous pomegranate hue that marries red and pink beautifully. It is a bold tone that encourages self-expression and good energy. Here are some of our top Viva Magenta-inspired fashion picks.

Cariuma Pantone Viva Magenta OCA Low Sneakers ($89, shop here)

We couldn’t do a fashion-focused article about Viva Magenta without including Cariuma’s Pantone-colored sneakers. These cotton canvas shoes match the Pantone swatch to a T. Additionally, Cariuma plants two trees with every pair of shoes purchased.

Chicwish My Secret Garden Tulle Maxi Skirt ($59.90, shop here)

Nothing gives us that fun, twirly feeling from childhood like a tulle skirt. This beautiful feminine one from Chicwish gives us Viva Magenta vibes like no other. It features an elastic band and is available in sizes from XS to XXXL.

ASTR The Label Vita Top ($98, shop here)

When you are dressing up for a night out on the town, we have just the top for you! This viscose and nylon top has glimmering delicate straps and just the right sheen without being too over-the-top.

Lululemon Rain Rebel Jacket ($228, shop here)

If you need a cute light rain jacket, we have found one that embodies Viva Magenta. The raincoat is available in sizes 0 to 20 with a classic cinchable yet breathable fit that falls to the thigh.

Brixton Jo Rancher Hat ($89 shop here)

A hat can add personality to any outfit, especially in a bold shade like Viva Magenta. This beautiful wool hat features a wide brim and a lot of character. It is available from XS to L, a huge plus since sometimes, one-size-fits-all doesn’t work for every crown!

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