What’s New From E.l.f. Cosmetics?

Image via E.L.F. Cosmetics Glossy Lip Stain

We at Rethink Beautiful love E.l.f. Cosmetics for its high-end makeup products that come at an affordable price point. The cruelty-free, vegan cosmetics brand continues to prove that affordability doesn’t have to compromise on quality. And because E.l.f. follows trends well, it offers ample opportunities for you to try new looks without draining your wallet. Here are some of our favorite new E.l.f. releases.

Glossy Lip Stain ($6, shop here)

Juicy, plump, stained lips aren’t going anywhere! This buildable and transfer-proof lip product has a lightweight gloss-to-satin finish that is so long-wearing, you may even forget it’s there in the first place. It adds just the right amount of color to your lips for a “bitten” effect.

Brow Lift ($6, shop here)

Bushy, fluffy, and defined brows are here to stay, but they shouldn’t cost a fortune. E.l.f.’s Brow Lift is an affordable dupe of Anastasia Beverly Hills’ Brow Freeze. It will hold your brows in place all day while creating a soft, sculpted effect. In addition, this product is transparent, so it works for all brow colors.

Bite-Size Eyeshadow in I Love You a Latte ($3, shop here)

While E.l.f.’s Bite-Size Eyeshadow palettes have been around for a hot minute, the brand recently added a few new shades to the collection. The “I Love You a Latte” is a neutral palette for all skin tones. It contains four ultra-pigmented, blendable shades – light beige, red-brown, neutral brown, and dark brown – in a combo of matte and shimmer so that you can transform your look from day to night in a flash.

This is just a sneak peek of the products E.l.f. has released recently. Will you be trying any of them?

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