New brands are constantly being introduced in the vibrant world of makeup, enthralling fans with their originality and mission. By meeting a variety of demands and promoting individuality, these cutting-edge companies are revolutionizing the market. So, if you’re looking for the hottest new brands and products, we’ve got you covered. Let’s look at some of our favorite emerging makeup brands that should be on your radar.
Kulfi Beauty
Founded by Priyanka Ganjoo, Kulfi Beauty honors South Asian beauty. Like the delicious treat for which it is named (kulfi is a traditional Indian ice cream), the brand exudes an alluring appeal. Kulfi Beauty offers a carefully curated selection that encourages women of all backgrounds to embrace their individuality. Its Main Match Concealer ($26, shop here) has gained widespread recognition for its beautiful finish and perfect coverage. The Underlined Kajal Eyeliner ($20, shop here) is another popular product, thanks to its striking hues and exceptional lasting power.
Tower 28
Amy Liu’s Tower 28 beauty brand is exploding on social media. The company’s reasonably priced collection of cosmetics and skincare has developed a devoted following thanks to its emphasis on providing products for sensitive skin. Tower 28 embraces a cruelty-free and vegan philosophy that boasts the highest-quality standards. Influencers and celebrities love the SOS Rescue Facial Spray ($28, shop here) because it keeps skin looking young and radiant.
True Botanicals
True Botanicals, the brainchild of creative female entrepreneurs, is now the preferred brand among A-list celebrities and beauty enthusiasts. The company, well-known for its powerful products like the Chebula Active Serum ($90, shop here), provides unmatched solutions to a range of skin issues. True Botanicals caters to various skin types and offers a wide selection of nourishing and healthy solutions that make everyone feel pampered.
PYT Beauty
Founded by Mary Schulman, PYT Beauty is not just a cosmetics line; it’s a movement for sustainable beauty. This cruelty-free and vegan company’s goal is to produce goods that are safe for both customers and the environment. The makeup palettes – we love The Upcycle Eyeshadow Palette / Rowdy Rose Nude ($34, shop here) – have won customers over with their gorgeous combination of matte and sparkling colors. PYT Beauty demonstrates that beauty can be ecologically conscious through appropriate packaging and recycling programs.
Oddity
Using data to create individualized experiences, Oddity is revolutionizing how beauty fans shop. Its AI-powered platform enables clients to effortlessly find the right color match. The success of its brand Il Makiage Woke Up Like This Flawless Base Foundation ($45, shop here), which has received rave reviews and multiple five-star ratings, is evidence of its precision and dedication to producing top-notch goods.
Do you have any favorite new or emerging beauty brands? Share them with us in the comments below!