“Eco-conscious” is becoming a major buzzword in the beauty industry, leading many consumers to search for zero-waste or low-waste packaging for their cosmetics. But according to National Geographic, most beauty and personal care products use plastic packaging.
So, how do we fight for global change if brands are so far behind? Well, it’s simple. We vote with our money. Shopping from plastic-free beauty brands sends a message to other companies that consumers want more eco-conscious packaging. But even with such a surge in awareness, most plastic-free or low-plastic cosmetics companies are flying under the radar, and you’ll rarely see them on shelves at the grocery store or pharmacy.
It may take a little more research, but shopping from these brands is a great way to support our environment and make a difference. Here are some of our favorites.
Zao is an earthy makeup brand that uses harvested bamboo, an eco-friendly material, for its packaging. It also sources its ingredients from organic farms, and everything it makes is non-toxic, cruelty free, gluten free, and vegan. On top of that, Zao has a refill program, too.
Elate Beauty may be one of the most popular cosmetics brands for eco-conscious beauty lovers, thanks to its refill program and transparency about its low-waste status and goals. And it doesn’t hurt that Elate Beauty has options in all categories, from makeup to haircare products to nail polish.
One of the more colorful brands on this list, Athr Beauty uses bright shades to make a statement. It also focuses on sustainability at every step of the process, from using paper palettes, to using all 100% recyclable packaging.