Rewind a decade and you could get away with a layer of balm and a little glam gloss. These days on the beauty market: lipstick, lip stain, lip tint, lip primer and lip plumper. It’s a little over the top and a lot overwhelming, but thanks to pop culture icons, reality television stars and social influencers, full and fabulous lips are right on trend.
Because lip injections are worth a pretty penny and more pain than gain, get all the lip love with Smashbox’s O-PLUMP Intuitive Lip Plumper with Goji Berry-C Complex. Promised a perfectly plump pink pout (say that 5x fast), the insta + intuitive product goes on as a clear gel, reacts with your skin’s chemistry and transforms your top and bottom to an individual + ideal shade of pink. The personalized plumper provides a high shine finish and a healthy load of ingredients. Formulated with avocado oil to nourish lips, the product is vegan-friendly, cruelty + fragrance-free.
Users are directed to apply a generous coat to bare lips and watch the reaction take place on the spot. From rosy to almost red, your full and flushed pair of puckers will achieve a natural look and last around the clock. Tip: apply a second coat to punch-up the color. Depending on the day, change up your routine and reach for a dab of the brand’s O-PLUMP Intuitive Lip Gloss with Goji-Berry-C Complex. The two really go hand in hand.