Celebrity beauty brands are everywhere, and it seems like they are all capitalizing on the Instagram-fueled marketing trend. However, some brands offer high-quality products that are worth adding to your regular beauty regimen. Here are our top 6 favorite celebrity beauty brands.
Fenty Beauty
Fenty Beauty revolutionized the foundation game with the launch of Pro Filt’r foundation (click here) in an unheard of 42 shades. Rihanna made her namesake brand all about inclusivity. Since the launch, she has consistently blown up the beauty scene with amazing products like Gloss Bomb lip gloss (click here), Match Sticks (click here), and Stunna Lip Paint (click here). Beyond the products themselves, the packaging is also vanity-worthy and reflects Rihanna’s signature style.
Victoria Beckham Beauty
We know Victoria Beckham for her elegance and her sophisticated makeup looks that accentuate her best features—and let us just say that her beauty line is on brand. If you like high-end makeup that feels luxurious when applied, you will love VB Beauty. With smokey shadows (click here), pout-plumping lip liners (click here), and age-defying skin serums (click here), this brand will make your face look and feel like a million bucks.
Flower Beauty
Celebrity owned beauty brands usually have hefty price tags that make them less than accessible. However, Flower Beauty, owned by Drew Barrymore, is known for its amazing products at affordable prices. Instead of focusing on fancy packaging, Drew tries to make the best formulations that make her products top quality without any extra bells and whistles. For highly pigmented summery eyeshadows that stay put, try the Jungle Lights shadow palette (click here).
Kylie Cosmetics
Kylie Cosmetics has a few iconic products that made the brand all the rage among beauty influencers when it first came out. Even though the hype has died down a bit, the brand continues to deliver, and some products are still worth getting today. The lip kits (click here), eyeshadows (click here), and setting powders (click here), are great products to stock up on from Kylie’s incredibly successful beauty company.
Florence by Mills
With incredibly cute packaging, Millie Bobby Brown’s brand Florence by Mills will have you reaching for its products again and again. With both skincare, like the best selling peel-off mask (click here), and makeup products (click here) available, the brand carries just about anything you need (for your face, anyways). Formulated for sensitive skin, all products are free of harmful or harsh chemicals.
KKW Cosmetics
When Kim Kardashian West introduced a beauty brand featuring her extremely sought-after contour sticks (click here), the campaign went viral. The KKW brand is so successful because it lets you in on the beauty secrets Kim uses and her favorite techniques to get her signature look. She even has her own line of fragrances (click here).