Over the past few weeks, we have seen a surge of new beauty releases, collaborations, and brands coming to life. It can be overwhelming to keep up with all the news, so let’s recap what the skincare industry is buzzing about.
Selfless by Hyram Powered by The Inkey List
Social media star Hyram of @SkinCarebyHyram has released his own skincare line in partnership with The Inkey List, known for its simple and effective formulas at affordable price points.
Hyram is lovable, and his content is informative and unbiased. As he has said many times, the ingredient list never lies. He has educated us on the importance of reading labels and structuring our skincare routines around what is effective for our skin type.
Hyram is on a mission to help those in need and reduce adverse impacts on our climate. With every purchase, donations will be made to help people gain access to clean drinking water or to protect tropical rainforests from deforestation. Hyram and The Inkey List are also engaging in carbon removal and offsetting efforts with the goal of remaining a carbon net-neutral brand.
Selfless by Hyram launched on June 24 exclusively at Sephora. What do you think of this partnership? Will you be purchasing any products?
Glow Recipe Watermelon Facial Mask Release
You can kiss flaky, dull skin goodbye with Glow Recipe’s Watermelon Glow Hyaluronic Clay Pore-Tight Facial Mask ($40, shop here). This mask contains exfoliants like watermelon enzymes to brighten the skin, while ingredients such as BHA and PHA gently clean out pores, leaving the skin fresh and smooth. The mask won’t be drying either, thanks to the hyaluronic clay, which is suitable for dry or sensitive skin.
Sol de Janeiro Bum Bum Oil SPF Release
If you want to glow this summer but still want to protect your skin, Sol de Janeiro has released the perfect product: the Bum Bum Sol Oil Sunscreen SPF 30 ($38, shop here). Don’t worry about feeling greasy. This dry oil formula includes cupuaçu butter, which locks in moisture and improves skin elasticity; coconut oil, which leaves the skin soft, supple, and moisturized; and acai oil, a superhero antioxidant to help maintain a youthful glow. Plus, its iconic Cheirosa ‘62 fragrance is subtle, not overpowering.