Are you a bright-pink gloss girl, or do you prefer a more neutral shade? No matter your preference, prepare to be amazed by the sudden popularity (and surprising wearability) of black lip gloss. That’s right: black!
Where did the black lip gloss trend come from? As many beauty fads do nowadays, it started on TikTok. Just search #blacklipgloss, and you’ll find tons of posts showcasing beauty gurus trying out the trend (the videos have collectively racked up over 12 million views).
The trend surged in popularity when E.l.f. Cosmetics launched its new Cookies ‘N Dreams collection, inspired by everyone’s favorite cream-filled black-and-white cookie. The Cookies ’N Dreams Lip Gloss comes in a white shade called Cream Come True, a shimmery blue called Brain Freeze, and, of course, a black shade titled Cookie Dreams.
TikTokers are running with the trend and sharing their love for their favorite black glosses by layering them over neutral shades, rich reds, and brown lip liner. If you’re ready to start crafting your own dark gloss looks, check out these fan-favorite options.
E.l.f Cookies ‘N Dreams Lip Gloss in Cookie Dreams ($4, shop here)
The gloss that started it all, shimmery and sheer Cookie Dreams is great for many reasons, including that it will only cost you $4! Second, it’s designed to nourish and hydrate your lips with ingredients like vitamin E and coconut oil. Better yet, it isn’t sticky like many glosses, so it can be worn alone or over your favorite shade of lipstick. Oh, and did we mention that it is lightly scented to smell like cookies and cream?
Haus Laboratories by Lady Gaga Le Riot Lip Gloss in Vortex ($18, shop here)
Formulated to be light and non-drying, this gel-like gloss enhances volume with its translucent black shade and a pearlescent shine. The vegan and cruelty-free product features a creamy texture that can be applied onto bare lips or over existing lip shades for color transformation.
Jeffree Star Cosmetics The Gloss in Midnight Lick ($18, shop here)
Jeffree Star says that this semi-sheer gloss is so good, it’s “sickening.” The gloss has a wet finish but isn’t tacky, and the deep black shade makes the perfect addition to bare or carefully layered lip looks. It also carries a subtle scent of crème brûlée that’s refreshing and appealing without being too distinct.
If it weren’t for TikTok, we would have never realized that black lip gloss could be so full of dimension and shine. Will you be trying this trend?