TikTok Beauty Gurus to Follow

Hate on it all you want, but there’s honestly no denying that TikTok has made its mark on our society! Though it’s saturated with comedians, dancers, and Harry Styles concert videos, it’s also the premier place to get beauty inspiration. But where should you start? Here are five beauty gurus that should make their home on your FYP (“for you page”) ASAP!

Zoe Kim Kenealy (@zoekimkenealy)

(image via instagram)

Here’s what we love about Zoe: She always has something incredible up her sleeve. From makeup for the rockstar girlfriend to looks based on your Myers-Briggs personality type, you can rely on her to create wearable, fun looks that are easy to re-create. We especially recommend her to beginners tired of “playing it safe.”

Lavinia Rusanda (@laviniarusanda)

(image via instagram)

We are so often exposed to hyper-Photoshopped, highly filtered magazine and IG pics that we sometimes forget what real skin looks like! So Lavinia is a grounding breath of fresh air. One of our favorite parts of her feed is that she creates a range of looks, from full-coverage finishes to beats that let her natural skin shine. Her page is deeply inspiring and reminds us that all skin types are beautiful enough to take up space in the makeup world.

Danielle Marcan (@daniellemarcan)

(image via instagram)

If the names Bella Hadid, Gisele Bündchen, and Lily-Rose Depp are tattooed on your heart, you might want to give Danielle Marcan a follow. Her looks are strikingly editorial and perfect for the gal who treats the world like her runway. All of Danielle’s looks – even her simple, everyday ones – are worthy of a head-turn, so if you’re looking to make a statement, you know she’s in your corner.

Elle James (@ellejamesmakeup)

(image via instagram)

If glam is up your alley, Elle is your girl. Her looks are ideal for those who were most at home during the 2016 beauty era – a time of full-coverage bases and bold eyeshadows. A quick swipe through her page shows off her diversity: She does looks inspired by celebs, teaches makeup hacks, and, of course, has an entire arsenal of tutorials for you to re-create.

Mekaela Farris (@mekaelafarris)

(image via instagram)

Mekaela Farris reminds us of the girl in high school who would’ve 100% let us sit next to her at lunch. She’s bubbly and sweet, and her makeup skills have earned her a permanent place on our list! Not only are her looks designed to emphasize your natural beauty, but many are done with affordable drugstore brands. Mekaela also highlights the importance of skincare in her videos, choosing products that are safe to be worn by those with acne-prone skin.

Do you have any favorite TikTok beauty gurus? Share them with us in the comments below!

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