Euphoria Makeup Artist Donni Davy Releases Highly Anticipated Beauty Line

image via Donni Davy

Calling all Euphoria fans: Your newest makeup must-haves are just a click away. Donni Davy, the lead makeup artist behind the hit HBO show, has released her own beauty line, Half Magic, that’s fully stocked with vibrant eyeliners, shimmery eye paints, and decals galore.

When Euphoria premiered in June 2019, the public was entranced by its risqué subject matter and beautiful visual imagery. The show also gained traction among beauty communities for its playful yet intricate makeup looks. Echos of the 1980s and 2000s, which play heavily on color-blocking eyeshadows, stark eyeliner, and plenty of shimmer, make their way into each scene, while glitter tears, jewels, and gems complement the show’s colorful lighting. The following years were consumed by fans on Instagram and TikTok re-creating the styles and even conjuring up looks of their own.

With the release of Half Magic, re-creating Euphoria looks is easier than ever. The collection debut includes 22 bold and versatile products ranging from makeup to tools to achieve your desired look. If you’re looking to dabble, try the Angel Rave Liptrik Kit in Lilac Violet ($26, shop here) or the iridescent eye paint and liner duos aptly named Glitterpill ($20, shop here). Other standout items include the rhinestone-like Face Gems ($12, shop here) and Decal Sets ($19, shop here) in various shapes that let your creativity run free.

When it comes to the brand’s message, Davy hopes to extend beyond the Euphoria fan base. Because of its high-quality, vegan materials, affordable price range, and multifaceted products, the creative sees Half Magic as a unique entity built on artistic expression.

Whether you’re a makeup connoisseur or novice, Half Magic is your destination for captivating cosmetics.

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