Love Island Is Going Green With an All New Wardrobe

Fast fashion is taking a back seat on the set of Love Island. For its latest season, the British reality show partnered with eBay UK to produce a secondhand wardrobe for the contestants. The pact was an effort to push alternative, eco-friendly fashion options to their large viewership.

In the past, Love Island has had a significant impact on the fashion industry. Within the show’s seven seasons, contestants and their flashy wardrobes have garnered the attention of high-profile fast-fashion brands. For example, in 2019, Season 5 stars Maura Higgins and India Reynolds became brand ambassadors of Boohoo, a retail conglomerate responsible for leading brands such as Nasty Gal, Oasis, Warehouse, and Dorothy Perkins. Additionally, in 2021, competitor Molly-Mae Hague used her style expertise and internet fame to achieve a creative director position with PrettyLittleThing.

This season’s islanders are wearing pre-loved clothing and share a wardrobe nestled in the heart of the villa. In hopes of being fashion-forward, the pieces are set to reflect the style and personality of each contestant. Viewers can browse the eBay app to purchase the contestants’ looks and find secondhand treasures of their own.

In speaking with eBay Inc., Love Island Executive Producer Mike Spencer said, “We are thrilled to be pairing up with eBay this year as our pre-loved fashion partner. As a show, we strive to be a more eco-friendly production with more focus on ways in which we can visibly show this on-screen.”

Love Island Season 8 premiered in the UK on June 6. It is slated to be available to stream in the United States via Hulu, though a release date has not yet been announced. When it is, be sure to have your phone at the ready. A sustainable shopping spree awaits!

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