Image via Youthforia
Fiona Co Chan is on a mission to transform the beauty industry. She is the founder and CEO of the innovative new brand Youthforia, which she started in early 2020 at the beginning of the COVID-19 pandemic. Her goal was to create environmentally friendly makeup products that are actually good for the skin – so good, in fact, that you can sleep in them! The brand follows Green Chemistry when creating its nontoxic formulations, which are certified by the USDA BioPreferred Program. In addition, all ingredients, including synthetics, are plant-based; this means the brand doesn’t have to compromise on quality or textures.
Currently, Youthforia has two makeup products: the Dewy Gloss Nourishing Lip Gloss ($26, shop here) and the BYO Blush Color-Changing Blush Oil ($36, shop here), which went viral this year thanks to social media platforms like TikTok.
What Is It? We are familiar with blushes in cream, powder, and liquid formulas, but it’s unusual to find an oil formulation. Youthforia’s BYO Blush, dubbed the world’s first color-changing blush oil, aims to achieve a no-makeup makeup look that feels like there isn’t anything on your skin. Another advantage of this blush is that it’s buildable, so you can intensify your flushed look without creasing, transferring, fading, or patchy applications.
How It Works: Youthforia’s BYO Blush is formulated with 20 plant-based antioxidant-dense oils that offer targeted treatment for your cheeks, blurring the line between makeup and skincare. It changes color by adjusting to your skin’s natural pH level and mimicking the look of your skin. This means that all skin types and tones can have a natural blush shade that flatters their skin.
How to Use: The packaging of the BYO Blush looks similar to a lip gloss. Simply apply two dots onto each cheek and blend with a brush, a sponge, or your fingers. Still wondering how to get the most out of your BYO Blush? Follow Youthforia’s tips:
- Always apply on a clean and dry face.
- If you decide to use the BYO Blush for your lips or on top of other makeup products, dispense the oil into a mixing plate and use a separate applicator to avoid cross-contamination.
- You can mix BYO Blush into other makeup products like your foundation to create a liquid blush or your concealer to make a color corrector. Just avoid dipping the original applicator into any powders so you don’t alter the formula.
Youthforia is already making waves in the beauty world after just one year of business. We can’t wait to see what products Fiona Co Chan has in store for us next!