Where to Shop for Your Favorite Korean Beauty Products

Skinfluencers everywhere are helping grow the popularity of Korean beauty brands, which are known for having effective formulas with unique ingredients that aren’t as common in the United States. And while some of these brands (such as COSRX, Laneige, and Isntree) – are now available in the U.S., others are more elusive.

If you’re a skincare addict, you understand the pain of wanting to purchase a K-beauty product only to find out that no local retailers carry it. Of course, you can search for the product online, but it can be challenging to authenticate which websites are legit. And the last thing anyone wants to do is purchase a fake! Thankfully, these reputable online retailers – all of which have customer-friendly refund policies – are saving the day. Ready to start shopping?


YesStyle is a global online retailer that allows consumers worldwide to access products from a range of K-beauty brands, including iUNIK, I’m From, Dear Klairs, and Some By Mi. While the website may look outdated, it is committed to providing top customer service and transparency. In addition to beauty products, the website also sells clothing and lifestyle goods. Its refund policy varies for each product, but it accepts PayPal, which offers an extra level of protection.

Olive Young

Olive Young, which recently launched its global website, is Korea’s version of Sephora; it has been a trusted beauty retailer throughout Asia since its first store opened in 1999. Today, it strives to offer a high-quality selection of skincare, haircare, sun care, accessories, and makeup from brands like Mediheal, Labo-H, Etude, and more. You’ll also come across some incredible bundles and deals. Its refund policy is standing but can vary depending on the product.


If you live in NYC, you can check out this local beauty supply store in Chinatown, whose mission is to make hard-to-find K-beauty brands such as DermaAngel, TuneMakers, Timeless, Holy Snails, and Beauty of Joseon accessible worldwide. Oo35mm differs from the other retailers on this list because it is a small business that pours its heart into researching the best-quality, most unique products for its customers. Every time you shop at oo35mm, you know you’re purchasing items from a curated selection.

Honorable Mentions

Here are a few honorable mentions that you can check out if the beauty stores above don’t satisfy your K-beauty fix.

  1. Soko Glam is another K-beauty retailer that skincare addicts and influencers alike are falling in love with!
  2. Style Korean also offers a huge selection of K-beauty brands globally.
  3. Stylevanna is similar to YesStyle and Olive Young because it provides hundreds of brands that are affordable and accessible.

What are some of your favorite K-beauty brands or retailers? Share your thoughts in the comments below.

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